Membership is not a discount club. It is a commitment device that changes how a patient thinks about the relationship — and priced correctly, it lifts LTV without giving away the services that pay your rent.
The 3-tier structure
Foundation should include only services with high fulfillment margin: skincare, entry facials, a monthly credit that must be spent. Never bundle injectables at cost.
Growth adds a modest credit toward higher-margin services — enough to increase visit frequency without eroding profit.
Signature is priced to break even in exchange for exclusivity: priority booking, complimentary consultation add-ons, member-only events.