Writing for operators.
Long-form strategic essays across business growth, technology, clinical education, sales, marketing, leadership, skin of color, and practice management.
Technology8 min read
The Vendor-Neutral Guide to Buying Your Next Device
Every rep swears theirs is the best. Here is the framework we use in the negotiation room to strip emotion out and reveal the true five-year cost of a capital purchase.
Business Growth6 min read
Building a Membership Program That Doesn't Cannibalize Your Best Services
Most membership programs quietly discount the practice's highest-margin services. Here is the pricing math that produces MRR without eroding your P&L.
Skin of Color7 min read
Skin of Color: Five Protocol Essentials Every Aesthetic Practice Should Own
PIH prevention isn't a post-treatment concern — it is a pre-treatment, intra-treatment, and long-term-maintenance concern. Here are the five protocol pillars we install in every practice.