$0 to $620K in aesthetic revenue in the first year.
A general dental practice adding injectables, medical-grade skincare, and RF microneedling to its existing patient base.
$620K
Year-one aesthetic revenue
18%
Existing-patient conversion
$1,140
Average ticket
5 months
Payback on training + buildout
The Challenge
- — No aesthetic experience among staff
- — Existing patients unaware of the new service
- — Regulatory posture unclear in the state
- — Buildout underway with no dedicated aesthetic room
The Strategy
- — State-specific regulatory and licensing review
- — Training and credentialing plan for the RDH and DDS
- — Patient reactivation campaign into the existing 4,200 active patients
- — Aesthetic room design and workflow SOPs
- — Membership program bridging dental and aesthetic
Retention
Cross-service retention (dental + aesthetic) 3.2× dental-only patients.
Technology
Selected a single vendor-neutral RF microneedling platform after head-to-head evaluation.
Transformation
Practice repositioned as the region's integrated oral-and-facial-aesthetic destination.
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