From flat revenue to a 38% year-over-year lift in nine months.
A three-location group whose growth had stalled despite adding two devices and increasing ad spend 40%.
+38%
Revenue lift
-62%
Cost per lead
$84K/mo
Membership MRR
76%
New-device utilization
The Challenge
- — Revenue flat at $4.2M for 18 months
- — Ad spend up 40% with no attribution model
- — New device utilization below 20%
- — Provider comp model rewarding volume over margin
The Strategy
- — Rebuilt service menu around margin, not tradition
- — Reallocated 45% of ad spend into organic content engine
- — Installed weekly KPI cadence for each location lead
- — Launched membership program at all three locations
- — Restructured provider comp to reward gross profit
Retention
Patient retention (6-month) improved from 41% to 67%.
Technology
Utilization audit retired one under-performing platform and reallocated hours to two high-margin devices.
Transformation
Owner exited the treatment room, promoted a clinical director, and began evaluating a fourth location.
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